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hey folks today I want to take you through a real-life rebrand process for one of my clients called fresh productions they are event and management and production company and they wanted to completely refresh their brand identity and they chose me as the guy for the job so Im gonna take you through all of the stages that I went through with this client to show you how we give them an amazing new brand identity to help promote their business so lets jump over to the computer and Ill take you through everything so quick overview here this is a document that holds some of the workings of creating a new brand identity its sort of my thoughts and some sketches and stuff and we will go through that as we go through this journey so what are the first things that I want to do with a client obviously is you want to look and discuss their existing brand what do we have whats working for them whats not working for them and why do they want to go through the rebrand process whats the proble