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the first one were going to talk about is how do you transition from logo design to brand strategy if you look in the marketplace today a lot of logo design is becoming cheaper and cheaper you have people coming in on Fiverr theyre offering cheap logos you have do-it-yourself logo things out there you have the ability to just download a logo and type in your your company name and all of these things some of them are providing really good design for very very cheap and so a designer today whos doing focusing on logo design really has to start branching out into more a bigger offering to retain their value in the marketplace or to even increase their value in the marketplace so were gonna talk today first about how do you transition from logo design to brand strategy and Jacob whos really talented is going to give us a few thoughts on this first definitely thank you for the intro and I definitely agree with you with what youre saying about increasing that value as designers and rea