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I guess welcome back to my channel today Im doing the third video in my boards and a logo series if you have seen the first two videos in this series I am just talking through all the different aspects for you to be able to build a really strong cohesive brand because you need more than just a beautiful logo to create a visual identity for your business so if you havent seen the first two I will link them both up here throughout this video and first one I talked about why you need more than a logo and the benefits of building a full brand and the second one Ive talked about building a color palette for your brand so that you have a really strong foundation to work with in terms of the colors that youre going to be using throughout everything so in this third video we are going to be talking about collateral so lets go ahead and jump in so first off what even is collateral so if you guys might not be familiar with that word its definitely a term that a lot of designers use but if