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In recent years, major companies like Burger King, Volkswagen, and Toyota have simplified their branding, adopting a cleaner and flatter aesthetic. This trend, referred to as "deep branding," has seen brands like dbrand and even characters like Julius Pringle undergo significant visual changes. The shift is driven by several interrelated factors, primarily the demands of mobile-first design, which requires logos to fit into small digital spaces. This need for compact identities has led to a resurgence of the 2D design style that was prevalent before the rise of computers, countering the trend of overly complex and visually rich branding that emerged with digital design tools.
