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alright so you hear all these numbers like most businesses fail in the first five years right like ninety percent or eighty percent or whatever why do most businesses fail well maybe they are really just bad at doing whatever they do but I one big reason a major factor that every business owner is usually blind to is branding what do I mean by branding so branding is basically the crux of branding is being memorable its your logo its your color its your name and if you have bad branding it is this invisible thing that is sapping every single marketing effort that you make its stealing its making all word of mouth more difficult it makes your entire business everything operate like its swimming upstream so and youll never if your business fails youll never even notice that it was branding youll ever think hey maybe we picked the wrong name or the wrong colors or we just didnt show something that was ineffective as for our brand so branding my degree in backgrounds of marketing