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- Man, our logo sucks. Have you ever heard a client or a coworker say that? Consistency is everything in branding. But sometimes things have to change. A rebrand is a major update, like changing your logo and your colors, your customer avatar, or even your brand strategy. Here are four ways you can tell when its time to rebrand. Number one, when your business objectives have changed, like when you add a new product or your competition has gotten a lot stiffer. Number two, when your brand design doesnt reflect your business anymore. Face it, businesses evolve, business landscapes change, your brand has to keep current. Number three, when styles have changed and you look dated. Even Coke or Pepsi have updated their logos like 20 times in the last 100 years. And finally, number four, you just dont feel good about it anymore because you have to have confidence in your brand. And if you dont like it, you cant sell it. If you like this video and you want more in branding and design, h
