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In recent years, major companies have shifted towards simpler branding, moving away from depth and detail. Brands like dbrand, Burger King, VW, and others have adopted cleaner, flatter designs. This trend is influenced by the demands of mobile-first design, where logos must fit into small digital spaces, resulting in a return to a 2D aesthetic. Historically, this minimalism was the standard before design became overly intricate with digital advancements. The pressure to simplify is reminiscent of the allure of visual excess, as seen in the tendency to over-filter images on social media, highlighting a broader industry shift towards minimalism in branding.