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Im stuck can the brandy magazine and the Brandon roundtable todays topic is brand governance Im here at RSM the leading tax audit and consulting firm focused on the middle market speaking with Andy bossman who is the chief marketing officer correct I am great well Andy not too long ago RSM became RSM after having been McGladdery so Im sure that brand governance for that brand spanking new brand has been on your mind how do you define brand governance today and and has that changed relative to everything else changing like a lot of things that has changed for me today when you think about brand governance its really its all-encompassing its anything and everything in an organization and then organizations employees do to bring that brand promise to life every day and to me when I say gets changed I think a lot of the ways that has changed is it used to be you know we would all get the huge stick brand books everything you had to do to comply with the brand the logos and all of th