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In recent years, major companies like dbrand, Burger King, and Volkswagen have shifted towards cleaner, flatter designs for their logos, moving away from depth and complexity. This trend encompasses various brands, including Nissan, Durex, Intel, and Toyota, with even the mascot Julius Pringle undergoing a minimalistic makeover. The driving force behind this change is the "mobile first" design approach, where brands aim to simplify their identities to fit into smaller digital spaces. This reduction often brings back the 2D designs that were prevalent before the era of digital complexity. The allure of intricate visuals is strong, but the necessity of adaptability in digital formats is reshaping brand aesthetics.