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right go brownie extremely important strategy um its consisting effective mutually associated transfers between two or more brands that only take a joint branding activity he made it on a private or promotional development level which leverages complementary pronunciations by meeting its partner with new pronunciations while spreading development costs between brands so its a lot of spreading the risk of failure between more than one players and of course its an opportunity for new segments and geographical markets the teacher branding equivalent is affiliate marketing uh but it shouldnt be confused and perhaps you should bear this in mind at this stage because well be discussing about sponsorship product placement and endorsement advertising uh in origin part which are very important important strategies for communications and uh i mean a very nice case study in terms of the branding stems from the smooth brand innocent and its partnership with mcdonalds what happened in case of
