Replace Brand Logo from the Self-Evaluation

Aug 6th, 2022
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How to Replace Brand Logo from the Self-Evaluation

4.9 out of 5
28 votes

he folks a number of you have asked me to create a video that shows me going through the local design process what Ive done is Ive gone back through my local files and Ive chosen a project which I think youll find interesting the client approached me with an existing local design which they felt wasnt working for their brand and tasked me with the job of creating something new that would better reflect their business and the product that they were selling the product in question were paintings and limited-edition prints so lets get in and Ill show you what I did okay folks so here we are here is the logo that I was asked to refresh and not so much a rebrand the business name is staying the same but the client had an issue that the logo wasnt really working for them so I think we can all probably agree that looking at this logo its quite hard to make out what it says no it says simply Jack Vetri Arnall and its just very very condensed far too condensed for my liking and at the

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Logo redesigns are a good way to reflect a fundamental change in your business, introduce a new name, or even reconnect with your target audience if you see that your current brand isnt effectively doing so.
Logo redesigns are a good way to reflect a fundamental change in your business, introduce a new name, or even reconnect with your target audience if you see that your current brand isnt effectively doing so.
Consumers want to feel like the company they are working with is up to date. Logo refreshes show that you are evolving and changing to keep up with the modern world. You dont want to seem like you are stale and unwilling to change.
One of the main strategies of rebranding is changing your logo. Using a new logo will let your customers know that your brands identity is different. You can make it sleeker, use different colors, etc.
When you launch your new logo on Instagram, you dont want to overwhelm your followers with too much information. Keep your announcement short and to the point. Focus on high-quality content and visuals. Let your followers know whats coming and why they should be excited about it.
4 key questions to ask yourself when evaluating logo quality: Does the logo embody the brand itself? Is the logo aesthetically pleasing? Is the logo memorable and identifiable? Is the logo functional?
A policy may indicate that the retailer or reseller can never change the trademark or corporate logo appearing on company products. Trying to replace a companys logo with your own goes against the companys written policy and is never allowed without a written agreement.
Its not uncommon for brands to do a logo refresh through subtle adjustments to one or more of their design elements. Sometimes something as simple as a change in typography, a color scheme update, or even a modification of graphics can make your companys logo appear more contemporary and fresh to your target market.
ingly, you cannot claim copyright to anothers work, no matter how much you change it, unless you have the owners consent.

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