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for todays logo design process the niche i selected is skin care hello guys im farsa and im a brand designer welcome to first design so these are the images i choose for mood board lets go ahead and arrange them to have a better look for logo design im thinking of designing a word mark by the way the name of the brand is genuine which also connect with these words like natural pure gentle these words express eye skin care brand this is the idea i sketch for this brand lets select a font similar to this idea after searching i found these three fonts i like and they do have the similarity the first one i do like this letter e but i cant say the same for the rest of the letters [Music] second font i like this oval shape of g and letter e looks fine im gonna keep this one this third font well this part of the g is really similar to the sketch so im keeping this one too im gonna use these two fonts to design the logo im getting rid of this lower side of the g and now lets includ