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In recent years, major companies like Burger King, VW, and Nissan have simplified their branding by focusing on cleaner, flatter designs. The trend towards "deep branding" has shifted as brands adapt to mobile-first design, which requires identities to fit within small digital spaces. This movement reflects a response to the pressure of creating recognizable logos that remain effective at reduced scales, leading to a resurgence of 2D aesthetics reminiscent of pre-digital design norms. This shift contrasts with previous design trends that favored excessive detail and complexity, influenced by the appeal of visually rich content in platforms like Instagram.