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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a template employed in their successful freelancing business. After downloading the Word template from the provided link, viewers will learn about the essential elements of an effective proposal, including its contents, the process of sending it, and obtaining signatures. The video suggests starting with an existing proposal template or creating from scratch by first gathering a clear client brief. Key questions to ask the client include their business focus, target market, desired visitor actions, unique selling points, customer value, and current acquisition methods.