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To build an effective social media marketing strategy, start by defining your end goals, whether it's generating sales or enhancing brand reputation. Setting clear objectives is crucial to ensure resources aren't wasted. Utilize the SMART framework—specific, measurable, attainable, relevant, and time-bound—to create a focused goal. For example, instead of a vague aim like increasing brand awareness, specify a goal such as “My goal is to increase followers by 20% within three months.” The tutorial provides an easy-to-follow template that guides you through setting up your social media strategy systematically, addressing one component at a time.