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This tutorial provides a guide on how to write an effective press release for a new product launch, emphasizing its importance in driving sales and gaining media attention. Key elements include using a clear template to ensure correct formatting and including compelling headlines that attract journalists. The guide suggests targeting media contacts who are interested in the product and maintaining a focused narrative throughout the press release. For those short on time, a ready-to-use template for new product announcements is also available to inspire content creation. Following this advice is crucial for maximizing the impact of your product launch.