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The presentation outlines a comprehensive suite of public relations strategies designed to enhance brand image and public perception. Key tools include the PR Maturity Index, brand message and voice mapping, PR content map, media channels, PR campaign timeline, and brand sentiment analysis, all customizable to fit specific business needs. The PR Maturity Index helps identify brand strengths and weaknesses through a customizable radar chart based on factors such as media awareness, brand positioning, internal support, expertise, process, and media relationships. Users can edit, add, or delete factors to focus on what is most relevant to their organization, allowing for a tailored approach to achieving larger business objectives.