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In this video, Jenn provides a step-by-step guide to creating a hotel marketing plan and offers a free downloadable template. The marketing plan is essential for both new hotel openings and annual business planning, serving as a key document to refer back to throughout the year, despite potential changes. Jenn emphasizes the importance of having a starting plan. She notes that typically, the General Manager and department heads meet in the summer to outline the overall objectives for the upcoming year. Individual teams then break off to brainstorm and develop their budgets. Viewers are encouraged to subscribe for more hotel marketing content.
