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In this tutorial, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan for reaching Target customers through appropriate channels, developed after positioning and messaging. The process consists of three stages: pre-launch, launch, and post-launch. During the pre-launch phase, the focus is on building awareness and credibility by educating the target market, which helps create an organic following for beta testing and word-of-mouth promotion. In the launch phase, the goal shifts to driving user adoption through announcements across organic channels, supplemented by paid advertising. Finally, the post-launch phase targets optimizing and scaling these channels for continued growth.
