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In this video tutorial, the creator demonstrates how to create a web design proposal using a template from their successful freelancing business. Viewers are instructed to download a Word template linked in the description. The main topics covered include crafting an effective proposal, its essential components, and the process of sending it for signing. The quickest method is to utilize an existing template, but for those wanting to build from scratch, specific steps are outlined: obtain a clear client brief, write and send the proposal, and follow up. Key questions for the client brief include inquiries about the client's business, target market, desired website actions, competitive uniqueness, customer value, and current lead generation strategies.