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A creative brief is a strategic one to two-page document used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a creative project. It effectively captures the vision, voice, and target audience, providing crucial context for writers, designers, and video teams. While personal projects may benefit from artistic freedom, corporate campaigns require clarity to avoid misunderstandings. A well-defined creative brief helps prevent unnecessary stress, delays, and costs by ensuring the creative team understands the project's objectives. This alignment ultimately leads to higher quality work with fewer revisions, meeting clients’ goals and expectations more effectively.
