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Press releases are often included in book marketing packages for launches, featuring a headline, quote, and book details. While they may seem beneficial for gaining media attention, their actual usefulness for authors is questionable. Julie from Book Launchers discusses this topic, emphasizing the focus on effectively writing, publishing, and promoting nonfiction books to create a significant impact, grow brands, and increase revenue. She highlights that authors retain all rights and royalties. Notably, press releases were more essential in the 1990s for media engagement, suggesting a shift in their relevance today.
