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welcome my name is ethan cuss and youre going to be joined by my colleagues in this video this is the modern media marketing strategic marketing proposal for arrow health now i want to make sure youre paying attention so listen carefully and see if you can pick up on the key themes throughout this proposal the key problem here include brand awareness brand positioning especially in the private hospital setting marketing opportunity separation from substandard operators which on cost control and also pricing and growth the internal analysis we break it down into a business model canvas studying the key partners key activities key resources value propositions customer relationships channels customer segments cost structure and revenue streams the key segments were identified there were four core groups the courts and law enforcement commercial with businesses with employees or leadership team members struggling individuals and families as well as international clients specifically the