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In the webinar, Gary Smith and customer Derek Davis from Gilbarco Vidaur discuss improving sales forecast accuracy in Salesforce.com, noting that inaccuracies commonly arise among B2B companies due to lengthy sales cycles, typically lasting two to three months. They highlight that when deals are still in the prospecting stage—defined as the first step in the sales process—during a month like December, it's unlikely these deals will close as projected. The discussion emphasizes the importance of understanding the sales cycle timeline to set realistic expectations for forecasting.