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In this video, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which is commonly received by Amazon sellers. These letters demand that you stop certain actions, often related to patents, trademarks, or copyrights. They may claim that you are selling products without proper rights, using a confusingly similar brand name, or infringing on copyrighted materials. It's important to remember that a cease and desist letter is not a legal opinion but merely a communication from someone. The next step is to determine the sender's identity, specifically whether it comes from the rights holder or the brand itself.