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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell your project through a project proposal. He emphasizes that personal interactions are crucial, as decision-makers will not consider the proposal in isolation. It's important to engage with stakeholders and communicate the project's value before submitting the proposal. Devon suggests that project sponsors and champions actively lobby decision-makers during meetings to gather insights and refine the proposal. This approach increases the likelihood of securing funding and support for the project, highlighting the need for strategic communication alongside the proposal document itself.