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In this video tutorial, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses the essential aspects of sponsorship letters, particularly for those seeking to secure funding for events. He explains that there are two main types of sponsorship letters: the first is a cover letter for a sponsorship proposal, which is not the focus of this video as it is covered extensively in other resources. The second type is designed for situations where outreach to a potential sponsor has been challenging. Chris encourages viewers to subscribe for future videos on the topic.