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Gift certificates can significantly boost sales in a salon or medical facility by ensuring customer return for redemption, potentially securing sales of $10,000 to $1 million. They are advantageous for the industry, but many experience frustration due to common mistakes in handling them. A critical error is misunderstanding that a gift certificate does not represent actual revenue until redeemed; the funds become available only when the customer uses the gift certificate for a service. Proper management of gift certificates is essential to leverage their full potential for guaranteed sales.