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In this video tutorial, Jordan Steen, also known as the Serial Entrepreneur, teaches viewers how to create a proposal for potential clients. The tutorial covers essential elements to include in the proposal, as well as strategies to secure the deal. Steen emphasizes the importance of outlining services and costs clearly for clients. He invites viewers interested in starting a marketing agency or building a personal brand to subscribe for future content, including free training, templates, and proposals. The video promises a step-by-step guide to help viewers effectively prepare their proposals.