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In this tutorial, Dr. G addresses marketing researchers about creating a research proposal for their semester project. The session begins by emphasizing the importance of developing solid research questions before drafting the proposal. Key elements to include in a proposal are outlined, starting with providing background information on the study, such as motivation for choosing the topic, whether it relates to a specific business or product. Students are encouraged to define their project topics and structure their proposals accordingly, ensuring they establish a clear context and basis for their research.
