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The partnership strategy focused on identifying experts in various verticals who could effectively implement the technology to enhance customer experiences. The speaker, CEO of Exercise Interactive and a graduate of the Mars Incubator, often shares insights on partnerships and negotiations. The company specializes in sensor technology for touchless 3D and gesture control, licensing it to manufacturers for integration into their products. They emphasize the importance of partnerships, as they do not offer their own products but rely heavily on collaborations to reach the market effectively. The discussion will cover their company overview, the rationale behind choosing a licensing model, and relevant partnership concepts.