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In this tutorial, Neil Patel explains why 96% of landing page visitors fail to convert, despite significant spending on ads and hiring professionals. He highlights that the average conversion rate for landing pages is only 4.02%, indicating that nearly all visitors are not converting. Patel aims to identify factors detrimental to conversions and offers guidelines to enhance conversion rates. He emphasizes the importance of understanding key user experience (UX) factors that impact landing page effectiveness. The video serves as a resource for improving landing page performance to achieve better ROI on ad spend.