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- Youre selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay hundreds of dollars for ad clicks, maybe even thousands. But when you look at your conversions, youre not even breaking even when it comes to your admen. What should you do? Hi, everyone, Im Neil Patel and today Im going to show you why 96% of landing page visitors will never convert and how to improve that. (upbeat music) Before we get started, make sure you subscribe to this channel. And if youre on YouTube, click the alert notification. Did you know that 4.02% is the average conversion rate for a landing page according to unbounce. That means on average, almost 96% of your visitors wont convert at all. Im going to show you some of the things that have the potential to ruin conversions on landing pages, and also how to provide you with the guidelines on how you can improve your conversion rates. So there are three important UX factors that can affect your