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In this tutorial, the speaker discusses writing a business proposal specifically for a commercial cleaning business. They admit to never having created a business proposal, emphasizing that beginners often lack the knowledge needed to write one effectively. Drawing from personal experience running multiple businesses, the speaker highlights their success with a business nearing $7 million in revenue and their current venture coaching small janitorial companies. They suggest that while a written plan may not be essential for everyone, asking the right questions can be beneficial in the process of developing a business strategy.