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The tutorial discusses finders fees, highlighting how you can profit from generating work for others. The speaker emphasizes that the challenge lies not in doing the work, but in obtaining it. Finders fees are described as payments made for referring clients or projects to someone else, based on a legal agreement for a percentage of their earnings. An example given involves a celebrity chef needing PR services. The speaker, whose agency doesn't provide PR, arranged a deal with a PR consultant, ensuring they receive a percentage of her fees for taking on the chef's work. This illustrates how making connections can yield financial rewards.