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In this tutorial, Alex from HubSpot explains how to write an effective executive summary for a business plan. An executive summary serves as a brief overview at the beginning of the document, aimed at capturing the reader's attention and summarizing essential details about the company and its short-term and long-term goals. Given the potential length of a business plan, an executive summary is crucial for emphasizing key points and guiding readers through the content. Alex will provide guidance on crafting a quality executive summary that balances brevity with clarity.