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In this tutorial, the speaker discusses key considerations when licensing artwork, particularly in contract negotiations. They share their experience with a project involving Control Prepaid Mastercard, highlighting that their artwork was licensed for an artist series card. The speaker emphasizes the importance of understanding contract terms, such as payment structure—whether via royalties or flat fees. They explain that when royalties are involved, it’s crucial to determine if they’re based on revenue or profit. Additionally, the speaker advises considering the volume of items to be produced and other relevant details to ensure a fair agreement.