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In this week's segment of Consulting Business School, the focus is on creating high-quality, winning client proposals. The importance of writing effective proposals is emphasized, depending on factors like the consultant's experience and client relationships. For some, like the speaker, client requests can be straightforward and non-competitive, leading to simpler proposals that clarify project scope, timelines, and costs. However, competition is a reality, especially for larger projects that often go to tender, necessitating proposals from multiple consulting firms. This tutorial aims to guide participants in crafting proposals that stand out in both competitive and non-competitive scenarios.