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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, provides a step-by-step guide on creating a proposal for potential clients. The proposal outlines the services offered and their costs, which is crucial for securing deals. Jordan emphasizes the importance of including specific elements in the proposal to make it effective. He encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future content, including free trainings, templates, and proposals. The video aims to equip viewers with the tools needed to successfully land client contracts.