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The session concluded with Donald Miller and Seth Godin discussing Miller's new book, "Building a StoryBrand." Donald emphasized a key concept: the brand is not the hero but the guide. He provided an example of how Ramsey Solutions, led by Dave Ramsey, effectively functions as a guide for its clients. Miller noted that understanding narrative intuitively makes it easier to apply these principles, although he expressed reluctance to have behind-the-scenes contributors take the spotlight in the discussion. Overall, the talk underscored the importance of positioning brands in a narrative framework to better connect with audiences.
