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The video discusses the role of press releases in book marketing, particularly for book launches. It highlights that while press releases aim to attract media attention with concise details about the book, their effectiveness for authors today may be questionable. Julie the Book Broad from Book Launchers presents the benefits of self-publishing, emphasizing the importance of writing, publishing, and promoting nonfiction books to create a significant impact and build a brand. She notes that authors retain all rights and royalties from their works. The video aims to clarify the usefulness of press releases in contemporary book marketing strategies.