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[Music] in this video im going to teach you how to get the highest response rates and the best insights from your customer satisfaction surveys im guy letz founder of customer sure our software helps hundreds of companies to measure customer satisfaction and more importantly to improve it lets take a quick look at what causes poor response rates and then ill teach you one simple way to crack the problem and i think youll find that its different from the way everybody else approaches it heres the first example of where it all starts to go wrong i took a one-hour flight and afterwards they sent me a satisfaction survey which had 57 pages now there could just be a time when its okay to send out a 57-page survey but it really shouldnt be your standard feedback form think about who theyre sending it to most of their passengers are business travelers who are just too busy to fill in two pages of questions let alone 57 and thats the first clue theyre not seeing it from their custo
