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Monica Talley, a director at Trademark Partners, discusses the importance of trademark licensing in increasing brand value and generating extra revenue. Trademark licensing involves allowing a third party to use a trademark for the benefit of the owner, driving the value and profit of many brands. Global retail sales of licensed products exceed $200 billion annually. Licensing offers brand owners the opportunity to expand into new product categories and geographic markets quickly. Many top licensees come from the entertainment, fashion, and luxury sectors.
