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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters typically demand that you stop certain activities, often related to patent, trademark, or copyright violations. They may allege that you are selling a product without the necessary rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but simply communications from another party. The next step involves analyzing the source of the letter to determine if it is from the rights holder or the brand itself.