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In today's webinar titled "Creating Accounting Service Packages and Pricing Options," the speaker addresses the challenges of value pricing in accounting, particularly in developing attractive service packages that justify fixed pricing. A key concern for many accountants is ensuring clients perceive their fees as fair while also adequately covering risks associated with flat fees and hourly rates. The session begins with a polling question to assess participants' progress in implementing value pricing, gauging the success of their efforts and identifying those who may still have work to do in this area.