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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that the recipient stop certain actions, often related to patents, trademarks, or copyrights. They may allege unauthorized product sales, misuse of brand names, or copyright infringement. Wright emphasizes that these letters are merely communications and not legal opinions. He advises evaluating the source of the letter—whether it's from the rights holder or the brand—and suggests that understanding the context is crucial for determining the appropriate response.