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[Music] now that weve reviewed how to co-brand visually lets talk about how co-branding works in messaging like with visual co branding its important in messaging to make each companys role clear to customers a common issue we see is when messaging is vague about how citrix and a partner like you work together in this example you can see that a single sentence doesnt explain what our mock partner ibo code does versus what citrix does it sounds like both companies provide the solution as well as the implementation to clarify the roles of each company consider an example like this one the first sentence clearly states what iboko does further along this additional highlighted sentence clearly states the relationship between iboko and citrix and finally the following statement clearly defines what citrix provides to the customer this example does a great job of showing how we add to one anothers value without confusing the customer about what they should expect from either of us [Mus