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Avoid this email marketing strategy at all costs. Email marketing is super effective. As they say, The money is in the list. I routinely send out emails with an average open rate of over 30%, which is amazing by industry standards. And, the average ROI for email campaign, well, its pretty spectacular. The average return is $36 for every dollar spent, and it can go way higher than that if youre doing everything correctly. And if youre doing things poorly, youre not really going to see any ROI at all. But thats why youre watching this video, because were going to make sure youre doing things right. So whats the biggest mistake? This is the one that I see almost every single time that just really crushes an email strategy. Its not scrubbing your list. Okay. Think of it this way. You got an email list. Doesnt matter if you have a hundred people on your email list or a million. You got a list. You send them emails. Some people naturally want to open your emails, some people don