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all right lets cover a topic that i often see get confused in agreements that we work on for clients im going to talk about intellectual property ownership there are really thats a little bit of a misnomer im going to talk about ownership and then also licensing because those are the two competing ways that intellectual properties should change hands under the terms of an agreement so ownership when you assign ownership also commonly referred to as work for hire however theyre kind of whittling away what work for hire means so you should have language that assigns ownership of intellectual property if you wish to give ownership in an agreement so if you wish to just give the intellectual property any content that you create any creative work and by ownership i mean you give it to the other party you no longer have any rights any control you relinquish all of that to that other party thats giving ownership or assigning ownership now a license is different a license is where you pr