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Scott Bartnick, co-founder of Otter PR, discusses press release distribution in this video tutorial. He emphasizes the importance of getting your story in front of your audience and explains two main reasons for distributing press releases: for SEO benefits and to gain visibility on respected websites like Yahoo Finance and Fox. Distributing press releases on a wire service can increase your online presence and provide valuable backlinks. Press releases can also help establish credibility and visibility for your brand.