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In this video, Chris Bellis from the Sponsorship Collective discusses why the sponsorship proposal is no longer effective and why it should be abandoned. Brands and sponsors have recognized this for the past 20 years, while sponsorship seekers continue to rely on outdated methods. Successful sponsorship is not about creating a generic proposal with lists and tiers, but rather about building meaningful relationships with brands. The traditional approach of sending out sponsorship packages to be ignored is a thing of the past.
